返回素材报表参数
说明：返回字段和请求参数中的view_type对应。
view_type为视频报表时返回photoUrl，coverUrl，photoCaption(作品快手广告语)
为封面报表时返回 coverUrl
为贴纸报表时返回 stickyUrl
字段 |
类型 |
描述 |
code |
int |
返回码/错误码 |
message |
string |
返回信息/错误信息 |
data |
JSON |
|
total_count |
int |
数据的总行数 |
details |
JSON |
数据明细信息 |
stat_date |
string |
数据日期，格式：YYYY-MM-DD |
stat_hour |
int |
数据小时 |
photo_url |
string |
视频url地址（视频报表时返回） |
cover_url |
string |
封面url地址（封面报表时返回） |
sticky_url |
string |
便利贴url地址（便利贴报表时返回） |
ad_scene |
string |
快手广告投放场景 |
效果字段保持一致，暂略 |
返回样例
{ "total_count": 20,
"details": [ { "charge": 0.0, "show": 0, "aclick": 143, "bclick": 0, "share": 0, "comment": 0, "like": 0, "follow": 0, "report": 0, "block": 0, "negative": 0, "activation": 0, "submit": 0, "adScene": "全部", "ad_scene": "全部", "placement_type": "全部", "cancel_follow": 0, "download_started": 0, "download_completed": 0, "stat_date": "2020-08-06", "stat_hour": 0, "photo_click": 0, "photo_click_ratio": 0.0, "action_ratio": 0.0, "impression_1k_cost": 0.0, "photo_click_cost": 0.0, "action_cost": 0.0, "event_pay_first_day": 0, "event_pay_purchase_amount_first_day": 0.0, "event_pay_first_day_roi": 0.0, "event_pay": 0, "event_pay_purchase_amount": 0.0, "event_pay_roi": 0.0, "event_register": 0, "event_register_cost": 0.0, "event_register_ratio": 0.0, "event_jin_jian_app": 0, "event_jin_jian_app_cost": 0.0, "event_credit_grant_app": 0, "event_credit_grant_app_cost": 0.0, "event_credit_grant_app_ratio": 0.0, "event_order_paid": 0, "event_order_paid_purchase_amount": 0.0, "event_order_paid_cost": 0.0, "form_count": 0, "form_cost": 0.0, "form_action_ratio": 0.0, "event_jin_jian_landing_page": 0, "event_jin_jian_landing_page_cost": 0.0, "event_credit_grant_landing_page": 0, "event_credit_grant_landing_page_cost": 0.0, "event_credit_grant_landing_ratio": 0.0, "event_next_day_stay_cost": 0.0, "event_next_day_stay_ratio": 0.0, "event_next_day_stay": 0, "play_3s_ratio": 0.6503496503496503, "event_valid_clues": 0, "event_valid_clues_cost": 0.0, "ad_product_cnt": 0, "event_goods_view": 0, "merchant_reco_fans": 0, "event_order_amount_roi": 0.0, "event_goods_view_cost": 0.0, "merchant_reco_fans_cost": 0.0, "event_new_user_pay": 0, "event_new_user_pay_cost": 0.0, "event_new_user_pay_ratio": 0.0, "event_button_click": 0, "event_button_click_cost": 0.0, "event_button_click_ratio": 0.0, "play_5s_ratio": 0.5734265734265734, "play_end_ratio": 0.0, "event_order_paid_roi": 0.0, "event_new_user_jinjian_app": 0, "event_new_user_jinjian_app_cost": 0.0, "event_new_user_jinjian_app_roi": 0.0, "event_new_user_credit_grant_app": 0, "event_new_user_credit_grant_app_cost": 0.0, "event_new_user_credit_grant_app_roi": 0.0, "event_new_user_jinjian_page": 0, "event_new_user_jinjian_page_cost": 0.0, "event_new_user_jinjian_page_roi": 0.0, "event_new_user_credit_grant_page": 0, "event_new_user_credit_grant_page_cost": 0.0, "event_new_user_credit_grant_page_roi": 0.0, "photo_url": "xxxxxxxxx", "cover_url": ”xxxxxxxxxx“ "sticky_url": null, "photo_caption": "...", "creative_material_type_string": null }, |
