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快手广告投放平台:游戏精选标签人群包

iseeyu3年前 (2024-03-28)抖音资讯202

1)获取游戏精选标签所有接口类型 请求接口:https://ad.e.kuaishou.com/rest/openapi/v1/dmp/population/paid/game_select_type/list 请求方式:POST 数据格式:JSON


快手广告投放平台:游戏精选标签人群包

返回参数

字段 类型 说明 备注
code int 请求返回码 见文后【返回码】
message string 请求返回信息 见文后【返回信息】
data struct json返回值 分5类:1、game_category ---游戏类型;2、game_theme---游戏主题;3、art_style---美术风格;4、pay_willing---付费意愿;5、active_level---激活度
type_code string 游戏类型码。例如"020601"
name string 游戏类型名称

返回示例

{    "code": 0,    "message": "OK",    "data": {        "game_category": [
            {                "name": "角色扮演",                "type_code": "020101"
            },
            {                "name": "动作",                "type_code": "020102"
            },
            {                "name": "射击",                "type_code": "020103"
            },
            {                "name": "卡牌",                "type_code": "020104"
            },
            {                "name": "策略",                "type_code": "020105"
            },
            {                "name": "模拟经营",                "type_code": "020106"
            },
            {                "name": "休闲益智",                "type_code": "020107"
            },
            {                "name": "竞速",                "type_code": "020108"
            },
            {                "name": "棋牌",                "type_code": "020109"
            },
            {                "name": "体育",                "type_code": "020110"
            },
            {                "name": "音乐舞蹈",                "type_code": "020111"
            },
            {                "name": "文字游戏",                "type_code": "020112"
            },
            {                "name": "MOBA",                "type_code": "020113"
            },
            {                "name": "MMO",                "type_code": "020114"
            },
            {                "name": "街机",                "type_code": "020115"
            },
            {                "name": "塔防守卫",                "type_code": "020116"
            },
            {                "name": "沙盒",                "type_code": "020117"
            },
            {                "name": "桌游",                "type_code": "020118"
            },
            {                "name": "放置游戏",                "type_code": "020120"
            },
            {                "name": "传奇",                "type_code": "020121"
            }
        ],        "game_theme": [
            {                "name": "武侠",                "type_code": "020601"
            },
            {                "name": "现代",                "type_code": "020602"
            },
            {                "name": "仙侠",                "type_code": "020603"
            },
            {                "name": "动漫",                "type_code": "020604"
            },
            {                "name": "中国神话",                "type_code": "020605"
            },
            {                "name": "西方神话",                "type_code": "020606"
            },
            {                "name": "科幻",                "type_code": "020607"
            },
            {                "name": "玄幻",                "type_code": "020608"
            },
            {                "name": "奇幻",                "type_code": "020609"
            },
            {                "name": "魔幻",                "type_code": "020610"
            },
            {                "name": "魔兽",                "type_code": "020611"
            },
            {                "name": "西游",                "type_code": "020612"
            },
            {                "name": "三国",                "type_code": "020613"
            },
            {                "name": "二战",                "type_code": "020614"
            },
            {                "name": "战争",                "type_code": "020615"
            },
            {                "name": "综艺",                "type_code": "020616"
            },
            {                "name": "影视",                "type_code": "020617"
            },
            {                "name": "航海",                "type_code": "020618"
            },
            {                "name": "僵尸",                "type_code": "020619"
            },
            {                "name": "密室",                "type_code": "020620"
            },
            {                "name": "女生",                "type_code": "020621"
            },
            {                "name": "机甲",                "type_code": "020622"
            },
            {                "name": "犯罪",                "type_code": "020623"
            },
            {                "name": "忍者",                "type_code": "020624"
            },
            {                "name": "骑士",                "type_code": "020625"
            },
            {                "name": "反恐",                "type_code": "020626"
            },
            {                "name": "宫廷",                "type_code": "020627"
            },
            {                "name": "穿越",                "type_code": "020628"
            },
            {                "name": "男生",                "type_code": "020629"
            },
            {                "name": "火柴人",                "type_code": "020630"
            },
            {                "name": "探险",                "type_code": "020631"
            },
            {                "name": "水浒",                "type_code": "020632"
            },
            {                "name": "历史",                "type_code": "020633"
            },
            {                "name": "校园",                "type_code": "020634"
            },
            {                "name": "餐厅",                "type_code": "020635"
            },
            {                "name": "职场",                "type_code": "020636"
            }
        ],        "pay_willing": [
            {                "name": "高付费意愿",                "type_code": "020201"
            },
            {                "name": "一般付费意愿",                "type_code": "020202"
            }
        ],        "art_style": [
            {                "name": "写实",                "type_code": "020701"
            },
            {                "name": "卡通",                "type_code": "020702"
            },
            {                "name": "水墨",                "type_code": "020703"
            },
            {                "name": "梦幻",                "type_code": "020704"
            },
            {                "name": "二次元",                "type_code": "020705"
            },
            {                "name": "血腥",                "type_code": "020706"
            },
            {                "name": "像素",                "type_code": "020707"
            },
            {                "name": "复古",                "type_code": "020708"
            },
            {                "name": "古风",                "type_code": "020709"
            },
            {                "name": "黑白",                "type_code": "020710"
            },
            {                "name": "简约",                "type_code": "020711"
            },
            {                "name": "唯美",                "type_code": "020712"
            },
            {                "name": "酷炫",                "type_code": "020713"
            },
            {                "name": "日系",                "type_code": "020714"
            },
            {                "name": "搞笑",                "type_code": "020716"
            },
            {                "name": "热血",                "type_code": "020717"
            },
            {                "name": "精致",                "type_code": "020718"
            },
            {                "name": "暗黑",                "type_code": "020719"
            }
        ],        "active_level": [
            {                "name": "高活跃度",                "type_code": "020301"
            },
            {                "name": "一般高活跃度",                "type_code": "020302"
            }
        ]
    }
}


2)游戏精选标签创建 请求接口:/rest/openapi/v1/dmp/population/paid/game_select_tag/create 请求方式:POST 数据格式:JSON


请求参数

字段 类型 是否必填 说明 备注
advertiser_id long 必填 快手短视频广告主ID
orientation_name string 必填 人群包名字 不能重复
game_category string[] 否 游戏类型 提供查询类型接口
game_theme string[] 否 游戏主题 提供查询类型接口
art_style string[] 否 美术风格 提供查询类型接口
pay_willing string[] 否 付费意愿:“020201”:高付费意愿 “020202”:一般付费意愿 提供查询类型接口
active_level string[] 否 活跃度:"020301":高活跃度 “020302”:一般高活跃度 提供查询类型接口

返回参数

字段 类型 说明 备注
code int 请求返回码 见文后【返回码】
message string 请求返回信息 见文后【返回信息】
data struct json返回值
orientation_id long 人群包id

请求样例

curl -X POST \
  -H 'Access-Token: 303dca831e79d2be89bcd2f3b30c9c21' \
  -H 'Content-Type: application/json' \
  -d '{
    "advertiser_id": "20000800",
    "orientation_name":"测试1014-1",
    "game_category":["020115","020116","020101"],
    "game_theme":["020616"]
}' -L http://ad-api-test2.corp.kuaishou.com/rest/openapi/v1/dmp/population/paid/game_select_tag/create

返回样例

复制
{    "code": 0,    "message": "OK",    "data": {        "orientation_id": 9000

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